Have you ever felt like your website is well-designed, that you've worked hard, that it's getting visitors... but nothing's happening? No one writes, no one calls, no one buys.

The good news is you're not alone. It happens to many B2B companies. And no, it's not SEO's fault. Often the problem lies in how your website is designed to capture real opportunities. Here I'll tell you the most common mistakes.

Your website only shows things, but doesn't encourage you to do anything.
It's like having a stand at a trade show... but with no one to assist you. You show products, photos, nice text... but no one knows what to do next.

There's only a hidden form.
And it's usually in the menu, at the bottom of the contact page. Today, people don't want to search for ways to talk to you. They need to find it quickly and easily.

You don't know who's visiting your website.
You have traffic, but you don't know if they're potential customers, if they've seen the catalog, if they were interested in something... and that leaves you in the dark.

Marketing and sales go separately
Marketing launches the website and campaigns. Sales goes their own way. And in the end, no one knows how many real contacts come from the website.

Your website doesn't look good on mobile
More than half of visits today come from mobile devices. If your website loads slowly or looks awkward, you're likely to lose those visitors.

You only talk about your company, not your customers.
Many websites tell you who they are, their story, their mission... But they don't explain how they help solve the customer's problems. That's what's really important.

There's no clear contact button
A simple button visible on every page that says "Can we help you?" or "Request information" can make all the difference. Tools like Clyc make it easy.

You don't have to redo your entire website or invest thousands of euros. Sometimes, small changes make a big difference. Like adding a button that's always visible or simplifying the contact process. And if you don't know where to start, with Clyc you can have it up and running in 2 minutes.